Getting to the Top of Tire and Automotive Industry

The world is turning to the tire and wheel industry for the latest and greatest in the automotive industry, including retreading. Customers in this industry need to educate themselves on what the best machines are for uniformity, dynamic balance, and geometry.

In the automotive industry, tire and wheel assembly rooms combine all the needed functions to mount a tire on a rim, test it for imperfections, all before the customer buys it.

Uniformity in the automotive industry, analyzes force variation, runout, and sidewall appearance in tire and wheel assemblies. Without proper inspection, these forces affect the integrity of the tire and ride of the automobile could be drastically compromised. To test uniformity, I suggest finding an experienced company utilizing the ASTEC Tire and Wheel Uniformity Machine.

Dynamic balance measures tire and wheel assemblies based on static, couple and upper and lower plane imbalance. If this is not properly checked, the tires could bounce, wobble and steer improperly. For balancing needs, I suggest VTW Dynamic Tire and Wheel Balance System to test tires before put on an automobile.

Geometry Measurement systems provide a complete analysis of tire sidewall and tire tread width areas. By utilizing geometry measurements the tire should not have any defects, such as bulges or depressions.

As a driver, it is expected that our tires are inspected and good to go when they are brand new. The automotive industry test and measurement system is the before process, before being sold to drivers.

If you are in this industry, the experience and knowledge is already there, the machines are probably already in the assembly room. Maintaining the most up to date machinery is important, though.

Education is also important. In any industry, there is always more to learn, new technology to make a given process more efficient. TGIS-SL tire geometry inspection is the best of geometry measurement machines. Education involves understanding terminology as well. For example, tire uniformity actually pertains to non-uniformity, which is a quantitative measure of force and runout variation within a tire.

I suggest doing a research every now and again to keep ahead of competitors. Who is the leading competitor? Do some research into what they are doing. Why are they the leader? I would say that it is because of the machinery being used and the clientele. There is always a leader in any industry; at least keep up and stabilize to be the top too.

Social WiFi Technology, How Automotive Dealerships Use Mobile Marketing to Reach More Local Buyers!

Social WiFi Technology

Helps Automotive Dealerships Close Deals

Mobile marketing made easier with Social WiFi technology. Immediately reach mobile buyers to sell and promote big ticket items like Cars & Trucks to mobile users when they step on your lot before they search your competition.

We have found that dealerships utilizing mobile communication tools are improving the mobile user experience leading to a proven increased ROI.

Potential customers who visit your showroom, service department and dealership lot are the ideal audience for delivering a social marketing messages through social WiFi connections, This method of mobile marketing could make the difference between just looking or buying.

Repeat customers will be more receptive to targeted mobile messages that are designed to encourage purchasing the latest model or benefiting from special dealer offers for new cars, services and parts.

Mobile users are searching and buying big ticket items like Cars & Trucks. Dealerships adopting mobile user technology such as social WiFi hotspots are improving the mobile user experience to increased sales.

Social WiFi Vs. Free WiFi?

A typical WiFi internet connection is located at the dealership, paid monthly for limited bandwidth access, limited control, private or public access. The dealership has limited knowledge who’s logged on/off and for how long, this could be costing the dealership even more money monthly.

A social WiFi hotspot is a WiFi bridge that allows public users access to the internet. Mobile user give permission, sign on with a social media account in exchange for sharing dealership promotions or marketing pages. The dealership marketing department controls the mobile experience, such as length of user time on line, and types of car or truck promotions users purchase, helping the dealership turn the WiFi service into a profitable mobile marketing machine.

Dealership Benefits

This mobile marketing technology helps potential buyers visiting the showroom, service department or parking area surrounding the building direct access to immediate automotive promotions, discounts, overstocked inventory before buyers begin searching the internet for comparative pricing and models. Social WiFi could make the difference between ‘just looking’ and buying.

Mobile Marketing solves two problems for automotive dealerships

Keeps the mobile customers engaged in your dealership before searching competition.
A Mobile opportunity to promote your brand, special offers and capture mobile user contact information

Mobile users look for social WiFi locations to get free internet access while they wait for service, shop or buy. Now the dealership is in control, targeting,. engaging and promoting purchasing opportunities.

Today people routinely use Internet research to compare offers while considering a large purchase. This activity is often overlooked by retailers, most businesses are concerned by the possibility of losing a sale to a website business. What if your social WiFi hotspot could create new ways to communicate directly to your mobile buyers instantly:

How Social Mobile Marketing Works:

Directs mobile users to a web page dedicated to helping people buy cars.
Captures user contact details and demographic data.
Captures details about people looking around the dealership, even when your offices are closed!
Communicates with potential buyer with marketing messages, such as 0% financing or free test drives and daily promotions.
Follow-up communications to retarget mobile users for days, weeks and months after they visited.
Turn an unproductive 10 minutes in your waiting areas into a valuable lead, new car promotion or service appointment
Get mobile users to ‘Like’ your automotive Facebook promotion page

Automotive dealerships should be using mobile marketing tools and technologies now as a competitave advantage.

How to install social WiFi hotspots

Installing the technology in your dealership is as easy as an oil change.

You usually receive a specially configured social WiFi router, which plugs into your existing WiFi connection. Make sure you receive “Free WiFi” window or wall stickers and promotional cards to promote your social WiFi to mobile users.

Mobile WiFi hotspot costs less than a few spark plugs per month. Offering the service provides a huge upside for increasing foot traffic and revenues.

Mobile WiFi Coverage

Most indoor areas of car dealerships can be covered by just one social WiFi router, keeping costs to a minimum. Larger buildings, car lots and multi-level locations may require additional coverage.

Ask questions, there are many cost-effective solutions that do not require expensive cabling.

Don’t wait on the automotive industry experts or advertising agencies to get started. You should be telling them to add the service immediately.

This is your competitive edge right now, you must be offering mobile solutions to mobile users. Social WiFi is a game changer for your auto dealership! Mobile customers expect a great mobile experience, otherwise they move on quickly to those that do. Make it work for your dealership!

Social WiFi technology will generate more leads and direct sales for dealerships than social media. A mobile lead generation service that will change the auto industry in every local market world wide.

I would love to about your dealership’s mobile marketing efforts, results and mobile user experience.